Branding

I was hired by a small, start-up cosmetic and fashion store to do a complete rebrand. This involved developing an entirely new image based around an entirely new name. Urthed focuses on being entirely vegan and entirely sustainable. All items are accredited to be cruelty free to a very high level of scrutiny.

Logo

The design of the new logo was focussed around having a long-form and short-form version that linked together well. This is vital for internet based businesses where in many cases, a small icon will be all that is visable. The 'U' here has been used to evoke images of nature, and this same shape is rotated to be incorporated into the short-form logo which is more explicitly a plant sprouting from the ground.

Branding Mockups

Instagram GIFS

As a brand aimed at young, socially concious people, social media imagery and awareness is critical for Urthed's success. As a part of the rebrand, I decided to target this by producing GIFs to function as Instagram stickers for customers and supporters to use in stories. These help create outreach in a fun and easy way.