The fashion industry is responsible for 10% of carbon emmissions globally. However, finding responsible, sustainable fashion brands that can compete with the prices offered by the fast-fashion industry remains impossible. Ginger and Peach aims to remedy this issue. It is a sustainable clothing brand that I started in my bedroom that aims to offer young people an accessible option for sustainable fashion. This is achieved by using dead-stock materials and clever manufacturing methods.

With a marketing budget of £0, I was able to build a sizeable following online by taking advantage of social media platforms such as TikTok. Just 2 months after starting the brand, I had gained over 10,000 followers on TikTok alone by making trend based content and documenting my journey from a very human perspective.

Be Your Own Boss Finalist

I entered a competition for entrepreneurs heading up small companies. Out of over 500 entries, I was picked as one of 10 finalists for my submission, which outlined the brand ethos, style, and future direction.

Purposeful Project Founder to Watch

I have recieved additional recognition online for my rapid growth, with a feature as a Purposeful Project 'Founder to Watch'.